Press & Media Kit
Everything you need to cover What-If Portfolio. Free to use, no permission required.
One-liner
What-If Portfolio is a free investment simulator that lets anyone see what any stock, ETF, crypto, or mixed portfolio would be worth today if they had invested in the past — no signup, no paywall, real historical prices.
Short description (50 words)
What-If Portfolio is a browser-based backtesting tool for independent investors. Blend stocks, ETFs, crypto and bonds with custom weights, pick any timeframe from 1 day to 20+ years, and see the exact result using real market data. Free, no account required, and now with AI-projected forward returns.
Long description
Most portfolio simulators are either gated behind a paid account, buried in a confusing UI, or so bloated with features that the core question — "what would this be worth today?" — gets lost. What-If Portfolio strips it back to the essentials. You land on the homepage, add tickers, pick a timeframe, and see a real chart with CAGR, max drawdown, and Sharpe ratio computed from actual historical prices. The Pro tier adds Monte Carlo forward projections, AI-assisted return forecasts, and multi-asset advanced planning.
Fact sheet
- Founded: 2025
- Category: Investment / FinTech / Personal Finance Tools
- Pricing: Free tier + optional Pro subscription
- Signup required: No (Pro requires an account)
- Data: Real historical prices from public market data providers
- Coverage: US stocks, ETFs (US + European UCITS), major crypto
- Website: what-if-portfolio.com
Logo & assets
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Suggested angles
- "What if you'd invested $1,000 in [ticker] X years ago?" — evergreen retrospective
- Free alternative to Portfolio Visualizer / Curvo / Backtest.org
- AI-projected returns for retirement planning
- Backtesting tools for European investors (UCITS ETFs supported)
Coverage requests
Need a custom backtest for your article, video, or newsletter? Want screenshots at a specific size? Have a data question? Reach out via the contact page. We usually reply within 24–48 hours and can turn around custom scenarios for stories on deadline.
Attribution
No formal attribution is required. If you're linking back, "What-If Portfolio" or what-if-portfolio.com is perfect. If you want to embed a screenshot, please link back to the specific page shown.